案例媒体
案例说明
这个页面把案例媒体、完整 Prompt 和出处放在一起，方便你先看结果，再判断这条 Prompt 是否值得复制、收藏或加入对比。
案例解读
为了方便搜索、引用和后续复用，这里会把案例的适用场景、画面重点和 Prompt 结构拆成更容易浏览的说明。
这类案例适合用在什么场景
- 把它当作 模型对比与社区 的基准案例最合适，先看成片方向，再决定自己的 Prompt 要往哪边改。
- 如果你的目标也落在 海报、UI、极简 这些方向，这条案例特别适合先看图判断风格，再回头微调描述。
- 做 Prompt 对比时，也很适合作为控制组，只改一个变量去看结果变化。
画面重点与风格信号
- 这条案例最明显的风格信号集中在 海报、UI、极简，所以第一次改写时最好先保留这些关键词。
- 这类案例最有价值的地方通常是看差异：到底改了什么、哪里崩了、是哪段 Prompt 造成的变化。
- 当前保留了 2 份媒体输出，适合顺手观察同一方向在多张结果里的稳定性。
Prompt 结构可以怎么理解
- 这条 Prompt 整体属于一条比较长、约束条件很多的 Prompt，很适合拿来判断这类方向到底需要写到多细。
- 关键词簇主要围绕 海报、UI、极简 展开，所以复用时可以先保留这组风格词，再替换主体、镜头、环境或文案信息。
- 最稳的改写方式通常是先保留结果方向和最强风格信号，只替换主体设定与场景块。
如果你是带着问题来的，可以先看这些角度
- 如果保留 海报、UI、极简，只换主体题材，结果最先变化的会是哪一部分？
- 这条结果里，哪些特征更像是 模型对比与社区 的结构特征，哪些又是标签风格本身带来的？
- 同分类的相关案例里，哪几条能给你更克制或更极致的相邻变体？
完整 Prompt
Prompt : HEAD & SHOULDERS "CONFIDENCE STARTS AT THE SCALP" FORMAT Ultra-Premium FMCG Social Media Advertisement Vertical 4:5 Instagram Hero Creative Commercial Product Advertising Agency-Level Art Direction Behance Front Page Quality 8K UHD Hyper-Realistic Photography × Graphic Design Fusion Zero AI Slop Zero Generic Product Mockups Zero Floating Product Renders CORE STRATEGY This is not a shampoo poster. This is a confidence-driven Head & Shoulders campaign where the product is actively being used, creating instant trust and product relevance. The design must feel like a global campaign created by P&G's internal creative team in collaboration with Pentagram and Wieden+Kennedy. The moment someone sees the ad, they should immediately understand: Anti-Dandruff Clean Scalp Fresh Hair Professional Quality VISUAL COMPOSITION Massive Head & Shoulders bottle positioned as the dominant hero element occupying approximately 45% of the composition. Two realistic wet hands holding the bottle naturally from the bottom and side. Hands covered with authentic shampoo foam and soap bubbles. Tiny water droplets visible on fingers, bottle surface, and skin. Bottle angled slightly toward camera to maximize branding visibility. Natural pressure marks on fingers gripping bottle. Visible moisture and shine on packaging. Entire composition built around the iconic Head & Shoulders color palette. BACKGROUND DESIGN Rich Head & Shoulders deep blue gradient background. Soft white shampoo bubbles floating throughout scene. Large blurred foam elements in foreground and background creating depth. Luxury commercial lighting bloom. Subtle water splash particles suspended in air. Premium glossy reflections. No bathroom environment. No distracting scenery. Pure advertising-focused studio setup. PRODUCT PRESENTATION Authentic Head & Shoulders Anti-Dandruff Shampoo bottle. Label perfectly visible. Packaging ultra sharp. Micro-details visible. Realistic plastic reflections. Condensation droplets. Premium commercial retouching. TEXT HIERARCHY Top Left: Official Head & Shoulders logo Primary Headline: 100% DANDRUFF FREE CONFIDENCE Large bold premium typography. Secondary Headline: Clinically Proven Scalp Protection BENEFITS SECTION Positioned on right side. Minimal premium icon system. ✓ Removes visible dandruff ✓ Healthy scalp protection ✓ Long-lasting freshness ✓ Dermatologically tested Typography clean and highly readable. GRAPHIC DESIGN SYSTEM Apple-level minimalism. Nike-level visual confidence. P&G-level product communication. Strong visual hierarchy. Perfect negative space. Luxury FMCG layout. Mobile-first readability. Every element aligned to a professional advertising grid. LIGHTING High-end commercial beauty lighting. Large overhead softbox. Premium edge lighting around bottle. Controlled specular highlights. Natural shadows. Luxury product reflections. Soft glow around hero product. CAMERA Hasselblad H6D-400C 85mm Lens f/4 ISO 100 Studio Commercial Photography Ultra Sharp Focus Professional Advertising Retouching COLOR PALETTE Head & Shoulders Blue Pure White Silver Highlights Clean Aqua Accents MOOD Fresh Clean Trustworthy Professional Scientific Premium Confident FINAL RESULT A world-class Head & Shoulders advertising poster that looks like a real global FMCG campaign, combining hyper-realistic product photography, authentic human interaction, luxury commercial lighting, premium graphic design, strong brand identity, perfect typography hierarchy, and high-converting social media advertising aesthetics.
